Social networking

The companies use social network to connect and service customers to promote their company. For examples,  Warby Parker, success so quickly from the community of  followers.   They've cultivated through their activities on key social media networks, specifically Facebook, Twitter.  It approaches community building and offers great lessons in social engagement that implement them to fast track the growth of their business. Warby Parker is currently just shy of 100,000 followers and still growing daily. The strength of their appeal on Face book lies in their prolific use of images through status updates, albums and users engagement campaigns. Since the arrival of the Facebook timeline, images are more important than ever. Also, according to Facebook Marketing, "Photos and videos get 120 % and 100 % more engagement respectively."  Thus, the social networks can increase awareness of the companies, develop targeted marketing activities and better understanding of customers perceptions of their brand.  On the other hand, because of increasing of social media web sites,  it is vexing lots of companies. The instantaneous sharing of information and opinions about products on Twitter, blogs, and other sites is compelling companies to try to influence these conversation through technology and new ways of thinking. Businesses don't really need to worry any longer about losing control of what consumers are saying about them on the web; that control is pretty much gone. Many companies are being victimized by social media rather than capitalizing on it because they're too slow and ill-equipped to react to negative comments that can damage their brands. Since, more and more companies promote their brand in social networking site, I believe that it will move toward more interactive social networking features that allow people of like minds in the business world to communicate and even debate with one another in real time through the internet and business interactions will become more dynamic.